How to Manage Your Social Media Account with Employers in Mind

Lily Cedarbaum

Lily Cedarbaum

As a college student in NYC, I quickly got sucked into the world of television internships and became addicted to it right away. Starting off in Corporate Communications at NBC Universal, I eventually networked my way into internships at Late Night with Jimmy Fallon, Joy Behar, The New York Television Festival, Doctor Oz, and Saturday Night Live. While I loved my internships at high-profile networks and festivals, I was excited to branch out and try something off-beat after graduation. To shake things up, I spent a few months living in Los Angeles, where I spent time freelancing and meeting with contacts before finding my way back to New York for a job at MindSmack TV.

The entertainment industry is a hard field to navigate, and I am excited to be a part of The Media Chronicles to assist others along the way!
Lily Cedarbaum

Social media accounts: We all have them, or at least everyone in entertainment should by now. They are great tools to promote your work, stay in touch with contacts, and compile your favorite photos and news outlets. However, the thought of potential employers scanning our personal platforms may send some into shock.

The truth is, though, that when used correctly, a strong social media presence can positively affect rather than hinder your chances with that next exciting job opportunity. Follow these rules, and in no time you’ll be tweeting about your newest career success!

Don’t Be Too Private
This is the first mistake that people often make when they are designating what should be available for public consumption. Do not overcompensate and disappear into the ether! As a boss once elaborated, if you search for someone and can’t find their various accounts, you start to wonder if they are at all invested in modern technology. Even worse, you start to ask what exactly they are hiding!

Privacy is good to a certain extent, but remember to keep your presence public. Be sure to take the time and gauge exactly how privacy settings work on each individual platform. Many professions within this industry require knowledge of social media, and this presence also allows for a type of background check that puts employers at ease.

What Does Your Profile Pic Say About You?
Most social media accounts contain a profile photo, as well as a brief introduction about who you are and what you do. This should be obvious, but always remember to view your profile pictures through the eyes of a prospective employer while on your job search. What elements of yourself make you an attractive candidate to your field? Perhaps a presentable photo of you at an industry event, or even a vacation photo that shows one of your favorite activities. Avoid photos that have anything to do with alcohol, are too revealing, or present overall sloppiness. Keep the fun PG.

Engage in Regular Activity
What does an inactive account say about you? Whether it is true or not, an unused account connotes a lack of drive or intention in the account’s user. Like a diary you used two pages of when you were young, this inactivity unintentionally illustrates that you have no follow-through.

If you are slow to use social media, try setting easy goals for yourself, such as re-tweeting an article and posting an Instagram photo once a week. It will boost your online presentation quickly, and make you sparkle like a filtered Instagram photo in no time!

Prove You’re Informed
There are so many great and useful articles posted by news outlets every day, and with social media we are now able to access them whenever we want. Tweets even allow you to gather the basic thesis of the article in 140 characters or less.

Follow trade magazines on Twitter and Facebook to stay up-to-date on what’s going on, and follow general news stories to make sure you’re a fully cognizant member of society. Re-tweet and share on Facebook the articles that matter most to you; this will prove that you like to be continually educated and are always looking to learn more! Which, if you are reading this article, is most certainly the case.

Lily Cedarbaum

As a college student in NYC, I quickly got sucked into the world of television internships and became addicted to it right away. Starting off in Corporate Communications at NBC Universal, I eventually networked my way into internships at Late Night with Jimmy Fallon, Joy Behar, The New York Television Festival, Doctor Oz, and Saturday Night Live. While I loved my internships at high-profile networks and festivals, I was excited to branch out and try something off-beat after graduation. To shake things up, I spent a few months living in Los Angeles, where I spent time freelancing and meeting with contacts before finding my way back to New York for a job at MindSmack TV. The entertainment industry is a hard field to navigate, and I am excited to be a part of The Media Chronicles to assist others along the way!

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