Mike Feuer, Social Prompter Founder

Lily Cedarbaum

Lily Cedarbaum

As a college student in NYC, I quickly got sucked into the world of television internships and became addicted to it right away. Starting off in Corporate Communications at NBC Universal, I eventually networked my way into internships at Late Night with Jimmy Fallon, Joy Behar, The New York Television Festival, Doctor Oz, and Saturday Night Live. While I loved my internships at high-profile networks and festivals, I was excited to branch out and try something off-beat after graduation. To shake things up, I spent a few months living in Los Angeles, where I spent time freelancing and meeting with contacts before finding my way back to New York for a job at MindSmack TV.

The entertainment industry is a hard field to navigate, and I am excited to be a part of The Media Chronicles to assist others along the way!
Lily Cedarbaum

In today’s entertainment industry, social media is king. It’s how PR companies drum up audiences, how executives gauge success, and how companies develop into modern powerhouses. Founder Mike Feuer harnessed this need for feed with his interactive event services company Social Prompter. Since its start, Social Prompter has been a part of many major entertainment events with well-known names, including Coachella, Food Network, Miss Universe, and Barclays Center. I was able to sit down with Mr. Feuer to find out a little more about how Social Prompter came to be, and where it is headed!

The original interview can be found on MindSmack.tv’s official website, here.

You’re originally from a digital effects background. How did you come up with the idea to start Social Prompter? Do you like to throw your own parties as well? 
A few years ago a friend of mine asked if we would help him do a live tweet-up for an event he was throwing. I said “sure” without really being 100% sure we could make it happen. We have an amazing design and programming team here so I talked with one of our programmers and he was immediately confident he could tap Twitter’s API and live-stream the tweets to a plasma screen. Social Prompter was born. From that moment on we’ve been exploring how we can help people be more social at events. After a little research it became clear that it was all about sharing photos on social platforms and making sure the client brands stay attached to those photos when they are shared.

And yes, I do love throwing parties!

Where does the name Social Prompter come from?
Well it’s not really the most exciting story… When we started the company, we decided that we want a name that says what we do. After researching domain names that were available the name “Social Prompter” seemed to tell the story the best.

What was your first event with Social Prompter? How did you start out?
One of our earliest events was for T-Mobile. They wanted a live Twitter feed projected on large screens at a product launch party. People tweeted using the event #hashtag and we live-streamed the feed to three 6-foot projections. After the event, the client told us that they’d never had such great Twitter engagement at a party before.

In what directions do you look forward to growing?
Well we’ve been growing our white glove, Oscar-style, red carpet services quite a bit lately. Our next point of focus is a stand-alone system that can be permanently set up in stores and restaurants so guests can operate the system themselves (no photographer needed).

There are other systems out there that do this, but not as robust as the software we have been developing.

We are also going to be selling the software to photographers so they can provide the services we offer directly to their clients!

What do you like best about working and attending these events? Any unusual events with unique requests stick out in your mind?
The great thing about Social Prompter is we are the life of the party at some pretty amazing events. We are that thing at the party that people remember, that thing that goes home with every person who attends. It is great fun to watch as people get more and more relaxed (and by relaxed I mean drunk) and come to the photo area and just have a ball. Social Prompter gives everyone their five minutes of fame. Guests feel like movie stars and really seem have a blast.

How is Social Prompter different than other event photo booth companies? 
We are more hands-on than our competitors. Most of them are a stand-alone booth (like a big box with no photographer). What we offer is much more personal. Our professional photographer directs the shoot so guests look their best in every shot. Guests often tell us, “This is the best photo of me that I’ve ever taken, I’m going to use it as my Facebook profile shot.” This is the greatest thing for us to hear as it validates what we are doing and why we do it.

What are some of the most interesting events you’ve done?
Hmm, I really liked working with Miss Universe. The women were absolutely stunning and were so much fun in the booth, Miss Teen USA was in the booth making some pretty ridiculous faces. We also did a very interesting event for Glenlivet scotch; photos were taken in pitch dark with an infrared camera. It was a very cool experience for the guests and the photos were something out of a sci-fi movie.

The idea is for people to share their Tweets and photos. What is the highest number of people you’ve reached at an event?
We did an event at the Coachella Music Festival. There were 3,000 guests at the event and between photo sharing and tweets, our exposure was over 16 million people.

How does a company or event planner book Social Prompter for their next event?
They can check out more info about us on www.SocialPrompter.com and/or reach out directly to us at our office line 212-969-9099 for a free price quote.

Lily Cedarbaum

As a college student in NYC, I quickly got sucked into the world of television internships and became addicted to it right away. Starting off in Corporate Communications at NBC Universal, I eventually networked my way into internships at Late Night with Jimmy Fallon, Joy Behar, The New York Television Festival, Doctor Oz, and Saturday Night Live. While I loved my internships at high-profile networks and festivals, I was excited to branch out and try something off-beat after graduation. To shake things up, I spent a few months living in Los Angeles, where I spent time freelancing and meeting with contacts before finding my way back to New York for a job at MindSmack TV. The entertainment industry is a hard field to navigate, and I am excited to be a part of The Media Chronicles to assist others along the way!

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